The power of Infor CRM
Infor believes that for CRM to be effective, it must be flexible. Our customer interaction hub concept lets you combine solutions to drive a complete 360° customer view across all your channels, implement real-time decisioning to ensure you're targeting the right offer to the right customer, at the right time; and transform your marketing creative and project management into a streamlined, efficient powerhouse. Integrated marketing resource management, marketing, sales, service, and lead management enhance customer engagement, loyalty, and profitability.
The Infor CRM advantage
Infor CRM customers can:
- Create and execute campaigns in 50% less time.
- Manage campaigns with 30% fewer employees.
- Increase response rates by up to 400% and gain quicker feedback on effectiveness (Lead & Opportunity Tracking).
- Reduce direct mail by up to 95%, with less frequent, more "on message" contacts (Contact Management).
- Increase visibility over call-center performance.
- Link Infor ERP systems and data to the front-end lead management in Salesforce (Sales Forecasting).
- Track all elements of a marketing or sales campaign through Opportunities
- Manage all tasks associated with an opportunity using the Opportunity Tasks form
- Manage contact information and basic company information of your competitors
- Create and manage campaigns
- Track estimate orders assigned to prospects or customers
- Maintain territory information, the SIC code, company revenue and number of employees for each customer
- Cross reference your sales contacts with customers and prospects
- Assist prospects and customers from initial interest through order placement using the Prospects and Leads forms
- Convert prospects to customers
- Organize prospects and customers by territories
- Create and manage sales teams for customers, prospects, and opportunities
- Track communications with sales contacts, prospects, and customers
- Maintain basic information about your sales contacts
- Create sales forecasts
- Add opportunities to a sales forecast
- Create sales periods
- Sales person homepage
- Mail Merge and email blasts
CRM is a customer relationship management solution that provides an efficient method for managing the entire sales process within Infor SyteLine, from customer lead origination and sales opportunity tracking through converting prospects to customers and placing the order.
The features in CRM provide an integrated solution between your front and back offices. It delivers productivity gains by streamlining sales and customer service processes, decreasing the cost of sales and cost to serve, and ultimately increasing revenue.
